🎉 A Remarkable Presence at the World’s Leading Coffee Industry Event
HYMI Infinity General Trading proudly and distinctively participated in World of Coffee 2025 in Dubai, held from February 10 to 12, 2025. As the largest global platform dedicated to the coffee industry, the event attracted over 1,980 companies and brands from 78 countries, and welcomed more than 17,000 trade visitors — marking a 30% increase compared to last year’s edition.
🚀 HYMI Once Capsule: The Star of the Booth
The HYMI booth attracted exceptional foot traffic, with the HYMI Once Capsule drawing significant attention from industry experts, traders, and coffee enthusiasts alike. This patented product delivers instant liquid coffee using advanced nitrogen-sealed technology, ensuring a rich, fresh flavor in every capsule.
💡 HYMI Once Capsule Features:
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Liquid coffee stored in a compact capsule.
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Opens and presses directly into a cup of water or milk (hot or cold).
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No equipment or electricity required.
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Airtight seal to preserve flavor.
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Suitable for homes, offices, hotels, and hospitality settings.
💬 Strong Engagement from Visitors and Experts
The HYMI booth was among the most interactive at the exhibition, welcoming visitors from diverse nationalities, including:
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Importers and distributors from the Gulf and Europe.
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Entrepreneurs in the café and hospitality sectors.
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Media professionals and influencers in the coffee industry.
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Coffee enthusiasts from the general public.
Attendees were impressed by the quality and ease of use of HYMI Once Capsule, confirming it as a true representation of the next generation of smart coffee.
📰 Extensive Media Coverage and Strong Digital Presence
The participation was supported by a successful media campaign, which included:
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A press report published in Al Khaleej newspaper, highlighting HYMI’s innovative contribution to the coffee industry.
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Engaging digital content across social media platforms (Instagram, TikTok, YouTube), featuring live coverage, visitor experiences, and coffee influencer reviews.
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Professional photography of the product and booth by HYMI’s media partners.
This media exposure strengthened HYMI Infinity’s position as an innovative Emirati brand with a growing regional and global presence.
🤝 Business Opportunities and New Partnerships
During the exhibition, HYMI held direct meetings with:
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Representatives from major retail chains in the Gulf to explore product distribution opportunities.
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Café and hotel chains that expressed interest in adopting HYMI Once Capsule as a premium hospitality offering.
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International importers from Europe and North Africa interested in marketing the product beyond the region.
HYMI management stated that they are currently evaluating proposals to launch new strategic partnerships in Q3 2025.
📈 Impact of Participation on HYMI’s Strategy
This participation aligns with HYMI Infinity General Trading’s strategic vision to:
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Expand the brand’s reach beyond the UAE.
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Promote innovative products backed by exclusive patents.
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Strengthen digital and commercial presence at specialized trade exhibitions.
The company confirmed that HYMI Once Capsule will soon be available in new markets through authorized agents, in addition to being accessible via the official online store:
🧠 What Did Visitors Say About HYMI Once Capsule?
I’ve never seen anything like this before. Excellent taste and ready in seconds!” – Saudi Distributor “Perfect for offices and hotels… truly a smart product.” – Café Owner in Dubai “Loved the design and convenience. I’ll definitely order it online.” – Visitor from Kuwait
🛍️ Now Available: Experience Smart Coffee for Yourself
All customers can now order HYMI Once Capsule directly through the official HYMI platform. Fast shipping options, flexible payment methods, and bulk order discounts have been added for a seamless shopping experience.
🛒 Order via www.hymi.ae
📦 Shipping: 1–3 business days within the UAE
🌍 Delivery Available: Across GCC countries
🗣️ A Word from HYMI Infinity Management:
“World of Coffee 2025 was a true platform to showcase Emirati innovation. We are proud that HYMI Once Capsule has become a symbol of instant coffee with the quality of freshly brewed coffee. This is just the beginning of a larger journey toward global markets.”
📣 The Future of HYMI: Ongoing Expansion and Development
The company is currently working on:
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Introducing new flavors tailored to Gulf market preferences.
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Developing specialized packaging for hospitality and office use.
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Preparing an extensive marketing plan for the winter season and holiday period.
